Weblytics service
Campaign management
Strategy, setup, tracking, audience and advert testing, optimisation, reporting, and account support.
Services overview
SEO and digital marketing
Paid campaigns built to help businesses get discovered and scale.
Weblytics runs comprehensive Google Ads, Meta Ads, and supporting digital campaigns for businesses that need qualified reach, leads, and sales. Strategy, targeting, creative direction, landing pages, tracking, and ongoing optimisation work together so the advertising budget has a clear commercial job.
Business outcomes
Start with the result, then shape the right scope.
The scope starts with useful business outcomes, then works backwards to the pages, systems, content, and support needed to reach them.
- 01
Reach people actively searching for the services or products the business offers
- 02
Build demand across Facebook, Instagram, Google, YouTube, and relevant supporting channels
- 03
Turn campaign traffic into measurable enquiries, purchases, calls, or booked appointments
- 04
Scale informed by conversion data, not impressions and clicks alone
Comprehensive paid media
The channel is chosen around the customer journey.
Google captures existing intent. Meta creates and recaptures demand. Supporting channels extend the plan when the audience and economics make sense. The goal is not to be everywhere; it is to fund the right path to growth.
- 01Capture active demand
Google Ads
Reach people already searching for a product, service, supplier, or solution and guide that intent towards a measurable action.
- Search campaigns
- Performance Max
- Shopping campaigns
- Display remarketing
- YouTube Ads
- 02Create and convert demand
Meta Ads
Use Facebook and Instagram to introduce the offer, build qualified audiences, generate leads, recover interest, and support repeat exposure.
- Facebook Ads
- Instagram Ads
- Lead campaigns
- Audience testing
- Cross-platform retargeting
- 03Follow the right audience
Supporting channels
Add channels only when the customer and commercial goal justify them, keeping the plan focused instead of spreading budget too thinly.
- LinkedIn Ads
- Microsoft Ads
- Email and SMS
- TikTok where relevant
- WhatsApp pathways
- 04Make the traffic useful
Campaign foundation
Connect the adverts to a clear destination and reliable measurement so performance can be judged by business outcomes, not platform activity alone.
- Landing pages
- Lead forms
- Conversion tracking
- Analytics
- Conversion improvement
Budget planning
Know what needs to be funded before the campaign starts.
These figures are media-spend planning guides, not fixed Weblytics packages. Every campaign receives a separate quote based on the channels, work required, creative volume, landing pages, reporting, and growth goal.
Separate quote
Platform budget
Advertising spend
The approved monthly amount allocated to Google, Meta, or another selected advertising platform.
Focused launch
R10,000+
suggested monthly media spendA practical starting point for one primary channel, a focused offer, and a defined audience or service area.
- One primary channel
- Focused campaign objective
- Controlled early testing
Growth
R20,000+
suggested monthly media spendFor businesses ready to test more audiences, add remarketing, or connect one or two complementary channels.
- One to two channels
- Audience and advert testing
- Remarketing and budget shifts
Scale
R40,000+
suggested monthly media spendFor broader reach, higher conversion volume, ongoing creative testing, and a more active multi-channel plan.
- Multi-channel campaigns
- Higher testing cadence
- Deeper performance reporting
First-month planning
Media spend + management quote + any approved creative or landing-page work.The recommended level depends on your market, location, competition, sales value, conversion data, and how quickly the campaign needs to learn.What can be included
A focused scope, shaped around the result.
- 01Google Search Ads
- 02Performance Max and Shopping
- 03Facebook and Instagram Ads
- 04Audience and remarketing strategy
- 05Conversion tracking
- 06Campaign landing pages
- 07Creative and offer testing
- 08Reporting and optimisation
How the work moves
A practical route from first conversation to useful delivery.
- 01
Audit the growth path
Review the offer, audience, website, existing accounts, sales journey, tracking, competition, and the economics behind a useful conversion.
- 02
Build the campaign plan
Choose the channels, targeting, budget split, campaign structure, landing experience, creative requirements, and success measures before launch.
- 03
Launch with clean tracking
Set up campaigns and conversion events, check the destination experience, and launch controlled tests around audiences, keywords, offers, and adverts.
- 04
Optimise and scale
Review search terms, audiences, creative, costs, and conversion quality; then move budget towards what is producing stronger commercial signals.
Relevant work
See how the thinking becomes a practical digital product.
Search-ready website structure
N&M Drilling & Blasting
A real business website with focused service pages, clear headings, trust content, and enquiry paths.
View this work Campaign-ready destinationWooCommerce store
An e-commerce experience with product structure, trust content, and a clearer route to checkout.
View this workFAQ
Quick answers before you enquire.
How much advertising budget is needed to get started?
A focused campaign can often start planning from around R10,000 per month in media spend. Businesses testing more than one channel or targeting a wider market should plan closer to R20,000 or more. These are media-spend guides, not fixed package prices; management and any creative or landing-page work are quoted separately.
What is the difference between the management fee and ad spend?
The management fee covers strategy, setup, account management, testing, optimisation, and reporting by Weblytics. Ad spend is the separate amount allocated to Google, Meta, or another platform to buy reach, clicks, and conversions.
Which advertising platforms can Weblytics manage?
Core services include Google Ads and Meta Ads across Facebook and Instagram. Depending on the audience and commercial goal, a plan can also include YouTube, Google Shopping, Performance Max, LinkedIn, Microsoft Ads, remarketing, email, SMS, or other relevant channels.
Do paid ads need dedicated landing pages?
Often, yes. A focused landing page can match the advert, answer the right objections, and guide visitors towards one measurable action. Landing-page strategy or development is included in the quote when the existing website is not ready for campaign traffic.
How quickly do campaigns produce results?
Campaigns begin collecting data after launch, but useful optimisation takes time. Timing depends on demand, budget, sales cycle, competition, tracking quality, and conversion volume. Weblytics reports on the evidence and does not guarantee a particular number of leads or sales.
Can marketing fix a weak website?
Marketing can bring more visitors, but weak messaging, slow pages, or unclear actions can waste that traffic. Weblytics can quote website, landing-page, and campaign improvements together when the destination needs work first.
Plan the next useful step